James Haldane
BA Sociology
Sales and marketing without persuasion
for a better world
More videos on YouTube
I help introverts over 40 enjoy life
by connecting their experience and passions
to find their service niche
Generalists get ignored - Niches get clients
Coaching
Calm Teens not Health Coach
Fashion Resumes not Careers Coach
Peace after Divorce not Relationship Coach
Elders avoiding hospitals not Fitness Coach
Freelancing
Muckaround maths not Videographer
Wild poetry kids not Childrens Entertainer
Restaurant websites not Graphic Designer
Homepages for wellness tourism not Writer
Find your gift then teach, heal, inspire or entertain.
Do this now
1) Niche so you
don't confuse people
2) Create helpful content,
don't convince people
Do this never
Persuasion and Manipulation.
Get-rich-quick.
Get staff or an office.
Be serious allll the time.
Do this later, maybe
Social media.
Groups, courses and books. Higher prices.
Quit your day job.
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Your competition - Forget them, they're over-it. See for yourself. Contact them. You'll get a no, late or vague reply
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Your clients - Relax (you're solo not a supermarket) you just need 1 client, at a time.
-
You - Here's 4 steps
There's only 3 things
Strategy
Stand out
Find your niche. Simple website with WOW content so they're 80% ready to buy.
1
Grow clients
Grow loyal clients with
-
Repeat sales
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Reviews
-
Referrals
4
Get clients
You contact them
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Phone calls
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Business cards
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Work for 'free'
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Paid ads
2
They contact you
What is a lead?
Encourage
and nurture leads
to get sales
3
Extra chapter
Personal Development
Confidence, curiosity, vulnerability and forgiveness
