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What is socially sustainable marketing?

Sustainability has 3 dimensions ...

Environmental sustainability - No, not applicable here as Marketing is a service not a product.
Economic sustainability- Yes. Using The 4 Step Method trust is proactively maintained and leveraged for sales growth. Resulting in a sustainable business that survives and thrives into the future.
Social sustainability- Yes. Using The 4 Step method the buyer and seller act in good faith, (not manipulating each other). Therefor decreasing stress and increasing individual and societal wellbeing

Social sustainability is the least understood and least popular aspect of these 3. What good is a society that is environmentally sustainable whose people are mostly suffering from mental illness?