Sales Training

5 second Cold Calling

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I'd REALLY like you to try cold calling

 

Unfortunately Cold Calling has a bad name. That's sad because it's the most cost-effective advertising if done correctly. It's a passion of mine. Just don't do a George selling computers in his dads garage. HOOCHIE MUMA

 

Your goal is to start a long-term mutually beneficial relationship with local businesses

And yes, it’s scary. I started in 2001. It gets easier very quickly. And yes you will become a superhuman communicator if you can do it

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What is Cold Calling?

When you're at a friend’s party, you introduce yourself to strangers.

Cold calling is similar - you’re introducing your business to other local businesses

without pressure or expectations

and following-up

 

Effective Cold Calling is not about ​​

• calling individuals at home. (That’s dodgy – don’t do it)

• being pushy, tricky, enthusiastic or anything that signals - salesperson!

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3 ways to start Cold Calling. Email, phone or visit

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1. Cold Emailing 

Do not bulk-cold-email because it sends a I JUST WANT YOUR MONEY message.

Leave bulk-cold-emailing for the get-rich-quick-crew

Only cold email if you personalise it AND follow up with your voice

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2. Phone Cold Calling

Ahhh the phone days of 20 years ago. Sigh. Phone cold calling could still work but there's really too many 'Wolves on Wall Street' and people living in fear. It only really works, if ultra targeted. Like you grow bamboo and call Barrys Bamboo Bars

But even if you get traction with Barry, you'll have to email, and people don't want to click on strange emails. If you want to try, Here's what to do.

 

Only call businesses near you and don't say anything that hints 'salesperson'. Be direct and casual.

"Good morning, I'm looking at your website. I have a home-business in (suburb) and I do ... is that something you may want this/next year?" Small business owners are BUSY so the directness won't bother them.

What happens next is out-of-your-control, so get off the phone asap then send a really short email and call in 2 days

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3. Visit (in-person) Cold Calling

Educate Entertain Inspire

Pick an appropriate business district, close to you. Do this 10-11am mid-week. Deliver a flyer or educational articles. A flyer must have REALLY clear answers to these 7 questions. Who, what, where, when, why, how and how much?

Act like a courier, (if you don't, you'll get too stressed). Smile, eye contact - "Good morning" – Place it 2 feet from their keyboard - Exit. Don't engage, it's stressful. Get in, get out.

When outside write the business name and description of worker, (female with black hair)

Email the next day

Phone the next day “Hi, I dropped off a xxxx Tuesday morning, did you … ?”

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Take a friend to stand outside, of each business, for moral support

ADVANCED - Get a friend / actor to dress-up as a character (that reflects your brand). And have them walk in first

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Why cold call?

• Because if they haven't heard of you, they CANNOT buy from you. 

• Because now your follow-up is not spam.

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As a Sales Trainer I can train you in a Cold Calling method that is not Pushy or Tricky

using flyers, phone and email. ​

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