Sales Training

5 second Cold Calling

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Unfortunatley Cold Calling has a bad name. That's sad because it's the most cost-effective advertising if done correctly. It's a passion of mine

 

As a Sales Trainer I can train you in a Cold Calling method that is not Pushy or Tricky

using flyers, phone and email. ​

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Your goal is to start a long-term mutually beneficial relationship.

And yes, it’s scary. I started in 2001. It gets easier very quickly. And yes you will become a superhuman marketer if you can do it

The first call is to introduce yourself ONLY. No selling, questioning, pitching or qualifying.

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What is Cold Calling?

When you're at a friend’s party, you introduce yourself to strangers.

Cold calling is similar - you’re introducing your business to other local businesses without pressure or expectations and following-up

 

Effective Cold Calling is not about ​​

• calling individuals at home. (That’s dodgy – don’t do it)

• being pushy, tricky, enthusiastic or anything that signals - salesperson!

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3 ways to start Cold Calling. Email, phone or visit

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1. Cold Emailing 

Do not bulk-cold-email because it sends a I JUST WANT YOUR MONEY message.

Leave bulk-cold-emailing for the get-rich-quick-crew

Only cold email if you personalise it AND follow up with your voice

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2. Phone Cold Calling

Ahhh the phone days. It could still work but there's really too many Wolves on Wall Street and people living in fear. It only really works, if ultra targeted. Like you grow bamboo and call Barrys Bamboo Bars

But even if you get traction with Barry, you'll have to email, and people don't want to click on strange emails. If you want to try, Here's what to do.

 

Don't lead with anything that hints 'salesperson'. "I'm looking at your website. I do ... is that something you want?" What happens next is out-of-your-control, so get off the phone asap then send a really short email and call in 2 days

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3. Visit (in-person) Cold Calling

Educate Entertain Inspire

Pick an appropriate business district as close to you. 10-11am mid-week. Deliver a flyer or educational articles. A flyer must have REALLY clear answers to these 7 questions. Who, what, where, when, why, how and how much

Act like a courier, (if you don't you'll burn-out). Smile, eye contact - "Good morning ..." – Place it 2 feet from their keyboard - Exit. Don't engage, it's stressful. Get in, get out.

When outside write the business name and visual, (female with black hair)

Email the next day

Phone the next day “Hi, I dropped off a xxxx Tuesday morning, did you … ?”

ADVANCED - Get a friend or hire an actor to dress-up as a character (that reflects your brand). And have them walk in first

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Why cold call?

• Because if they haven't heard of you, they cannot buy from you. 

• Because now your follow-up email is not spam.

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