Services
1:1 in-person consult
To find your niche and custom marketing roadmap
STEP 1. Free short phone call.
STEP 2. Deeper conversation $50 (optional)
STEP 3. We find your niche, in-person, $450
Text 0412 377 309
or use the contact-form to get a phone call
I'll respond same / next day
Coaching, 1 month - $900, 3 months - $2500
'Niche' Workshop
In-person Brisbane city, Southbank
Daytime in Brisbane city. Maximum 8 people. Always lead by James
Next event SATURDAY 31 October 2026. 1:30 - 2:30pm
Location given with phone call (to confirm 'fit')
Gen X. We don't fit in workplaces.
It's not your fault because we are productive and workplaces in this century are focused on COMPLIANCE not PRODUCTIVITY.
We are digital AND analogue AND experienced, a triple threat.
We 'see around corners', Ai and youth cannot do this, we have pattern recognition through decades of experience.
THE SOLUTION. Find an enjoyable NICHE that makes you stand-out and gives you PURPOSE by attracting like-minded individuals AND can eventually make you an income for life.
Start as a part-time, low-tech, local, fluff free coach, freelancer or consultant.
Using my counter-intuitive 3 step, get-started method.
NOTE: This workshop requires a short phone chat to register, so we are on the same page, because my previous events have attracted people that have misinterpreted the purpose of the event. Thanks James
AGENDA
Introductions
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Why 80% of biz advice doesn't apply to solos
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Why business is 'about' helping (with boundaries) not profit
Step 1. Radical Clarity - Find your fun Niche to stand out
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Don't try to talk-to-everybody
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The importance of finding a niche.
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The niche formula - don't focus on money (the origami story)
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Specialist and expert, what's the difference?
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Why it's ok for your niche to change
Step 2. Radical Generosity - Teach. Creating content to attract your people
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Don't convince and coddle. Educate and entertain to attract
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How to easily educate and entertain your audience with your point-of-view
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You don't need to persuade people with tricky marketing
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Digital Marketing (websites, articles, YouTube videos and social media)
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Traditional Marketing (phone. print and workshops). Creating parasocial relationships
Step 3. Radical Confidence - Talk - Phone & Cafe
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Talking to clients, it's easier than you think because of parasocial relationships
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How to say no, without saying no
Useful, inspiring conversations are what the world needs now. We have enough software, activewear and burger bars
Newsletter
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Workshop Review
MC
reviews
People can be sceptical about sales coaching. It conjures up all sorts of images - and memories of ‘how to’ sales sessions which often bore no resemblance to reality.
The talk given by James was the polar opposite of this. He drew on his immense personal experience and on his knowledge of sociology to give down-to-earth advice on how to approach the sales process. I honestly didn’t know what to expect, however the talk was fascinating and gave me new insight into the process. Looking around the room I could see that everyone - from pro salespeople to novices - were listening intently and I think everyone there took away several nuggets of information on sales and how to sell without all the fluff
David Bateson,
Wynnum Chamber of Commerce,
Brisbane
“James is a consummate performer.”
Simon G.
Greys Advertising,
Shopping Mall, Game Show
“James is a very Charismatic compere as well as fantastic music director…has enthusiastic flare and can think up great ideas beyond the normal.”
Sonia Karadimos.
Bliss Fashion Parade,
Gold Coast.
“James both improved the cohesion of the evening and promoted a sense of celebration experienced by the staff and their families. James also demonstrated the flexibility to adapt to the atmosphere and unfolding progress of the evening by slightly adjusting his planning where necessary- all with good humour and calmness.”
Tim Booth,
Mission Australia,
Brisbane
"You were great and very natural. Once again thank you very very much for what you did. You were a real pleasure to work with.”