People can be sceptical about sales coaching. It conjures up all sorts of images - and memories of ‘how to’ sales sessions which often bore no resemblance to reality.

The talk given by James was the polar opposite of this. He drew on his immense personal experience and on his knowledge of sociology to give down-to-earth advice on how to approach the sales process. I honestly didn’t know what to expect, however the talk was fascinating and gave me new insight into the process. Looking around the room I could see that everyone - from pro salespeople to novices - were listening intently and I think everyone there took away several nuggets of information on sales and how to sell without all the fluff