Marketing without Marketing
It's selling without 'selling' because its educational and fun
'Content Marketing' is a type of marketing that means consistently educating a small target audience with free, helpful information to make them smarter, so they contact you
Become the magazine
Instead of being an advertisement IN a magazine. You become the magazine. Cool yeah!?
Like a supermarket that makes a free recipe magazine, hoping you buy the ingredients from them.
Pick one social media channel and make it your digital magazine
Become 'the show'
Create a YouTube channel. Each video is an episode for your 'show'
Don’t fall into the trap of trickery / persuading.
Example; A coach writes an article called ‘Should you hire a coach?’. The article concludes it’s a good idea to hire a coach. Hello?!
Fashionista Resumes example
Edutain = educate + entertain your specific audience
Educate with your life experience
Examples - Hand delivered resumes? Killer 'career statements'. Why 'interests' matter.
How to follow-up. 'Audition', don't interview.
Entertain buy being YOU
Slow fashion, sewing, interviews, sales, launches, exhibitions, street,
couture, plus size, a directory of upcycle outlets?
An ice-cream shop doesn't persuade people to buy
it just gives them a free taste.
When you educate others you're giving them a free taste.
Free, is not a new concept. Here's 3 examples;
1. When you buy gourmet ice-cream, it’s a free taste-test
2. When you buy software, there's a 30-day free trial
3. When you buy a car, it’s a free test drive
You can't give too much away for free, because of 2 limitations
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The first limitation is in the client's mind. No matter how much information you give them, they will always have questions.
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The second limitation, you create. Have a free, phone chat for 15 minutes. Then ask, “am I helping you?” If they answer "yes", book them in
Content can be
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Original - Tips, PoV, how-to and behind-the-scenes
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Remixed - book review, industry research or re-share
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Ads
MAXIMISE 1 and 2 because it's the most useful to your readers
Joe Pulizzi has done some good work on Content Marketing
Next Article - How to write articles