Find your niche 2 examples | BrisbaneSalesTrainer

Niching

Why and how to do it, with examples

You've got lots of experience - you've been broad. Now it's time to go deep and specialise

You're not Woolworths. Help one person, at a time

Make a list of your skills, passions and struggles

Then specialise in what you do and who you do it for

Don't attract 'people'. Attract YOUR people

Here's an example.

Instead of being a Careers Coach or Writer (unclear)

Specialise in what you do e.g. Resumes (your skill)

And specialise in who you do it for e.g. Fashion (your passion)

Result; Resumes for Fashionistas (clear and fun)

Only specialising in who you help - Fashion Careers

or only specialising in what you do - Resumes, are both too broad

When you have a following, you can go broader

Going small is a psychological hurdle most people find difficult to overcome. It was for me

How to Niche

Do not think about the 'market', money, power or status

You're brainstorming. Use pen and paper. Get messy

Circle-it, arrow link-it, map-it

Cleaning, clowning and coaching are all valid

Make a big list of ...

List 1. What service? (try for your biggest struggle)

Struggles (divorce, weight loss, anxiety, fear of ...)
Skills (websites, excel, resumes, soup)
Interests (poetry, photos, surf, herbs, the environment)

List 2. Who for?

Gender
Age
Stage (advanced, inter, beginner, full dummy)
Personality (introvert, extrovert, thrill seeker, cautious, creative)
Place
Job title / Industry

Now Mix n Max for maximum impact

Maybe you'll be solving a big problem (your experience) for someone like you

Why Niche?

People understand you in a few seconds
You’ll be remembered because it's specific and quirky
The Halo effect. If you’re good at 1 thing you must be good at other things, which leads to ...
It becomes what you’re known for. NOT the only thing you do. Meaning - after you help with a Fashion Resume, then help with, job interview training or ...
If you need a knee operation, do you see a surgeon (generalist) or a knee specialist?
It’s your passion, so it won’t feel like work and will help you push-through in tough times
Niching decreases the size of your audience. However, 10 fans beats 100 'followers'
When you monetize, you only need 1 client, at a time. You're not a supermarket

3 more examples

Origami against anxiety not Art Therapist

Niche = Origami workshop (your skill) helps people with anxiety (struggle)
Content Marketing on Social Media = Make weekly videos of animals made from folding paper. (like in Blade Runner, the Movie) and spice-it-up with posts about origami conventions and competitions in other countries, book reviews ...the possibilities are endless ... have fun

Resumes for Fashionistas not Careers Coach

Niche = Resume writer (your skill) helping people get job interviews in Fashion (your industry)
Content Marketing on Social Media = Weekly posts about resume and interview tips, slow fashion, sales, sewing, shop/label launches, interviews, street, couture, plus size. Make a map/video of the upcycled fashion shops/websites in your city ... the possibilities are endless ... have fun

Homepages for Yogis not Freelance Writer.

Your passion is Yoga
Meet with a Yoga teacher to find their essence/point-of-difference
Result. Your niche is, “I write homepages for Yogis” and your tagline is "Your homepage, they get-you or they're GONE."
Content Marketing on Social Media = Share your 'before and after' case studies

BONUS INFO

Now let's ad in *where, *when and *how to STAND OUT even further

Elders avoiding hospitals not Fitness Coach

Your mum falls down some stairs and is no longer independent. So you devote yourself to strength training for over 50s. Your passion drives you to educate and train seniors

WHAT Strength training only
WHO Senior citizens

Adding these 3 will make you STAND OUT even more

*Where will you train? Park? Studio? Homes? Gym? Rainforest?
*When will you train? Maybe Sunday, because your competitors don’t?
*How do you train? Full Metal Jacket? or Ray from High Fidelity (the movie)?

3 more examples

Peace after divorce not Relationship Coach
Wild poetry kids not Childrens Entertainer
Restaurant websites not Graphic Designer

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