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Find your niche with 2 examples.

 

Making your service really easy to understand is important.

Niching is a great way to do this. Be a specialist not a generalist and fix 1 problem for 1 group

Niching takes months / years to understand and implement (It did for me). Because it's counter-intuitive, it goes against society. Our society preaches ‘growth’ by trying to sell everything to everybody. Niching is the opposite, where you find 100 people that love what you do not 1000 that are interested.

You are decreasing the size of your target market. However, you become more appealing to this select group. Remember you are not a supermarket. You only need 1 client, at a time

Don’t panic, you’re not locked-in, you can change your niche later

Your niche is a 'gateway', meaning you sell an easy-to-understand service first and if they're happy, they buy more and recommend you.

Start by looking INSIDE YOU at your skills, lived experience and passions / interests.

Don't look at EXTERNAL FORCES yet. Such as money, status (what your friends think) or market demand as these things will cloud your research into YOU

Niching example – Freelance writer. Writer is too broad = confusing and forgettable

  • Fix 1 problem = your strength as a writer is that you’re highly analytical (you can distil complex-into-simple). Therefor focus on website homepages

  • The group/industry you help is your passion which is the wellness industry

  • Result. Your niche is (how you introduce yourself), “I write homepages for wellness businesses” and your tagline is "Your homepage, they get-it or they’re gone."

Niching example – Coach. Careers Coach is too broad = confusing and forgettable

  • Fix 1 problem = your strength is writing Resumes

  • The group/industry you help (your passion) is the fashion industry

  • Result. Your niche is (how you introduce yourself), “I write Resumes for fashionistas”

Next article - Cold calling without persuasion

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