Find your niche with 2 examples.

 

Making your service really easy to understand is essential.

Niching is a great way to do this.

Niching means being a specialist (not a generalist) that fixes 1 problem for 1 group (see below)

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Niching is difficult to understand (It was for me). Because it's counter-intuitive, it goes against society. Our society preaches ‘growth’ by trying to sell everything to everybody. Niching is the opposite, where you find 100 people that love what you do not 1000 that are interested.

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Niching decreases the size of your target market. However, you become more appealing to this select group. Remember you are not a supermarket. You only need 1 client, at a time

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Don’t panic, you’re not locked-in, you can change your niche later

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Your niche is a 'gateway', meaning you sell an easy-to-understand service first. Then they buy more of the same or different services.

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Start by looking INSIDE YOU at your skills, lived experience and passions / interests.

Don't look at EXTERNAL FORCES yet. Such as money, status (what your friends think) or market demand as these things will cloud your research into YOU

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Niching example – Freelance writer. Writer is too broad, confusing and forgettable. So fix 1 problem for 1 group 

• Fix 1 problem. Maybe your strength as a writer is that you’re highly analytical (you can distil complex-into-simple). Therefor focus on rewriting confusing website homepages

• 1 group. Your passion which is the wellness industry

• Result. Your niche is (how you introduce yourself), “I write homepages for wellness businesses” and your tagline is "Your homepage, you got 10 seconds."

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Niching example – Coach. Careers Coach is too broad, confusing and forgettable. So fix 1 problem for 1 group 

• Fix 1 problem. Your strength is writing Resumes

• 1 group. Your passion is the fashion industry

• Result. Your niche is (how you introduce yourself), “I write Resumes for fashionistas”

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Next article - Cold calling without persuasion