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Make a website

Make a 1 page website (a few scrolls long) with a few subpages. Don’t have a menu because you are not Woolworths

Usability (how easy is it to navigate) is a problem on most websites for many reasons. As a solo, not having a menu helps avoids this problem

Words. Being last-in-line means words are not given the importance they deserve. Don’t let this happen to you. And make sure the reader hears ‘your voice’ and style, not a wishy-washy “I’m the best!”, professionalism. Don’t persuade. Seek clarity. Words should make your service so easy to understand and so easy to buy, that the reader is 80% ready to buy. This is where niching is helpful

Trust. People do not trust the internet or websites. However, they want to trust you. So make it easy for them by using;

  • Content Marketing (be the magazine not the advertisement in it). Educate don’t sell.

  • photos of you, (not models)

  • valuable content (hard to get elsewhere)

  • your point-of-view?

  • location

  • multiple ways you can be contacted

  • stand-out with personal information

This last point -Information about you- can be tricky. Most solos don't include enough. This is understandable as they want to concentrate on the customer. The customer is the focus, but a relationship STARTS with you because you’re a solo, it’s personal.

Your ABOUT ME page is more popular than you think. Because before they trust your service, they need to trust you. The ONE THING your competitors CANNOT do, is copy YOU. So, promote YOU. Example: So many Cafes make the mistake of only posting food photos. WE CAN GET FOOD ANYWHERE. They have no uniqueness. They are like white wood hospitals … What's the vibe? Community noticeboard? International magazines? Newspapers? Sponsor the local footy team? Back garden? Mulch their waste? Eco practices? Names of local suppliers?

Graphic Design - don't drown your message. The purpose of hiring a Graphic Designer is to help your audience understand your message. Not to win them a Graphic Design award, by selling you a BEAUTIFUL but hard to use website. (Yes, I learnt the hard way). Graphics are not always essential. Design can be effective with simple formatting such as; Bolding, Italics, underlining, font size, indenting, bullets, links and more ‘white space’.

SEO is a secret algorithm that constantly changes that makes you compete with millions of businesses on planet earth, that all have more time and money than you. All the stuff above is more important than SEO

Next article - 5 minute presentations


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