About

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My passion is using clarity, edutainment and community (not persuasion),

to make us happier through self-employment

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Interests

Film - Jim Jarmusch, Antonioni, Godard, Mamet, David&Margaret

Clean comedy - Seinfeld, Office Space, Swingers, Weekend at Bernies

Sound - Sonic Youth to Nina Simone

Costume - McQueen, Westwood

Poetry - Blake, Wordsworth, Coleridge, Shelley, Jim Morisson, Jack Kerouac

 

The 70s

• School - slammed for being creative.

  • Wrote a poem, scored 80% and told NOT to write poetry. What the?!​

  • Wrote a short story, failed. The teacher said it was childish. My classmate said, "But sir, he's a child."

• Raised by 3 generations of women.

• Born in Melbourne. Yes I'm an art and coffee snob. 

• Moved to Bondi 

• 4th in a Surf Comp and still surfing 

• Alter boy (dropped out of that club)

 

The 80s​

• Union Delegate / Shop Assistant at Grace Brothers (running from Italian ladies, cheek pinching and big hugs). I'm only half Italian; how much can a koala bear!

• I worked next to the Fruit n Veg section, where I learnt how to 'sell with clarity' - "Rockmelons $1, you come tomorrow $2, give the lady a taste." GOLD

• Bachelor of Arts, Industrial Relations and Sociology. (Psychology, Philosophy, Romanticism). I was psyched for my appointment with the university careers coach. Ready to receive 'the keys to the kingdom of heaven', I was told the state needs prison wardens. What the?! x 3

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The 90s​​​

• Slammed as an introvert by loudmouth dummy supervisors, "You need to come-out-of-your-shell", It was my first day on the job! What the?!

• Employment consultant, Writer, Editor, Entertainer, Actor, DJ, Barman

• Hand Model (It was a Seinfeld moment in more ways than one)

• Won a Performance Poetry competition (and yes comedy clinched it).

• Rome and SF, what a blast

• Escaped Bondi for QLD.

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2000 - Tripled the revenue of a NFP as a Sales and Marketing manager. (included In-person B2B cold-calling). ​

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2001 - Careers Coach, self employed.

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2020 Stopped Careers Coaching because of workplace ageism. Creating solo businesses. Building websites. Writing for Business. Writing, shooting and editing videos

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2020 - Current - Gen X saves the world in 3 steps​​​

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Pro bono marketing

Care for Life (suicide prevention)

St Vincent De Paul.

Anglican Sailing for Youth

Chambers of Commerce

Zion Aged Care (art therapy)​​​​​​

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Marketing for solos

Mindset - You don't need a new positive mindset. You already have it buried inside you, your inner-child. Just get rid of the ADULT GARBAGE that's covering it up. Focus on making-a-difference in other people's lives

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Start with features not benefits - Features are facts, benefits are maybes. You only know what 'benefits' others, after you ask them

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Don't persuade. Inspire with education and entertainment

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Be generous with free helpful content. They'll pay for implementation

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The aim of marketing is to be remembered in a positive way, forever. Not to take their money.

 

It's personal - When they read your website, they are imagining, you, 'talking' to them

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Social Media - Master conversations with strangers in-real-life first

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Website SEO - Just use real-life words e.g. 'teacher' not 'educator', mention your location,

have helpful articles/videos and update regularly. Then focus on helping​​​​

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Testimonials

Professional Services

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Business Services

"I have known James for 18 years and will attest to his honesty and transparency in all his business and personal interactions. He is passionate about helping individuals and businesses to achieve their very best performance in all areas of endeavour.

I particularly recommend him to small business owners who experience problems with promoting their B2B and B2C engagement.

There are no fancy and expensive glitter marketing packages that rely solely on your sales target’s reaction to advertising.

James will provide marketing techniques specific to your business that work and will train your staff to fully support the aims of the business in all aspects of their work – a truly top-to-bottom-and-back approach that achieves uniformity and harmony in the workplace, and results, to whatever level you desire."

Don Logan MBA, Dip (MBM), C.Dec.

Branch Manager, Gold Coast

Mission Australia

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Software

"James is a very genuine person who looked to dig deeper into a customers situation to help them solve the problems they were encountering."

Craig Chudleigh, CEO,

Stakeholder Engagement Software, SaaS

Consultation Manager,​​

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Freelance Artist - Film​

“James gave me key insights into marketing my work.

Keeping my brand focused and never diluted on social media was key.

His consultation gave me other invaluable insights on how to improve my brand and sales. This helped me increase my sales by over 200% in the first few months.”

Greg Notzelman,

Lead Digital Artist,

‘War for Planet of the Apes’.

TSG Entertainment