About
To help you become happily self employed
by helping others
with this Socially Sustainable 4 Step Marketing Method
be helpful
It was the 80's. Mum (a single parent) and I walked out of the Italian Cafe in Bondi.
The chairs and tablecloths were plastic. It didn't matter though, because the gelato, pasta and conversations were authentic.
As we were strolling along, a local homeless man (Larry) asked mum for 10 cents. He got $10. I thought his head was going to explode with excitement.
Mum didn't flinch, she was cool like that.
We kept walking, mum leaned in a little and said, “always give."
and follow-up
The first 2 banks turned mum down for a home loan. The next bank said the same thing “but where’s your husband!?” But this time mum was ready and replied, “here are my payslips, I can service this loan.” We got the loan.
I've always worked in employment, marketing and entertainment
In 2002 became a Careers Coach, but when I hit 50, I realised how ageist Australia is
and that to find your purpose, have impact, make social change or to make money
requires self-employment. And the best/easiest way was as a freelancer or even better a coach
Fun facts
Was a Hand Model (It was a Seinfeld moment in more ways than one).
Won a Performance Poetry competition (and yes comedy clinched it).
4th in a Surf Comp. Still surfing and still don't understand cricket or golf
Runs a social club for creative people over 40 - retrosocial.com.au
Have a band flyer signed, with personal message, from Iggy Pop
Background
Advertising, Entertainment, Social Enterprises, Tech (SaaS), and Hospitality.
Including Rome - wow! What a city.
The 70s
Raised by 3 generations of tuff ladies.
Born in Melbourne. Yes I'm an art and coffee snob.
Moved to Bondi or Scum Valley as it was affectionately known
The 80s
Paperboy-if you tipped, I knocked twice (selling isn't rocket science)
School exam-scored 80% for a poem and told not to write poetry. And 'so it begins'
At 15 a union delegate at Grace Brothers Bondi,
where I learned about clarity - "Rockmelons $1, you come tomorrow $2, give the lady a taste."
Graduated UNSW BA Sociology and Industrial Relations.
The 90s
Employee, side hustles and self-employment
Left the Catholic Church. Not easy for an alter-boy of Irish/Italian ancestry
Joined the Bondi Christian Surfers then left when told I could join their church or go to hell
(the fire and red-hot-poker hell, not the 'get stuffed' one)
So I left. I sort-of saw it coming. What I didn't see coming was the bullying
from other surfers. I thought we were all on a spiritual journey - WRONG :-)
2 years at the Newtown CES was confronting, but mostly just colorful.
Learning from my indigenous coworkers was brilliant.
Writer, Editor, Entertainer, Actor, DJ (playing not mixin/scratchin) and Barman.
Escaped Bondi for the Gold Coast.
2000 - Cold-calling small businesses, face to face for job vacancies for the
for long-term unemployed. I was like a matchmaker, and good at it and popular with our Head Office (so became state sales trainer) but unpopular with my coworkers whose workloads doubled.
That's cool, because finding ongoing work for hard working people
(that lacked confidence) was a delight.
This was where my marketing without persuasion journey began
as I realised all I had to do was help local business owners
(free meeting room and monthly Local Business Newsletter ...)
I didn't need to convince or even talk about what I did, they knew.
All I did was try to make their lives easier and it worked.
They gave me job vacancies and we broke records
2002 - Caring for my mum. And learning it's REALLY easy to become socially isolated
Started careers coaching, until I realised mature employees aren't appreciated.
2020 - So then I started helping people become self employed with this website
that I've built using a platform called Wix
Pro bono marketing
Care for Life (suicide prevention)
St Vincent De Paul.
Anglican Sailing for Youth
Chambers of Commerce
Zion Aged Care (art therapy)
How i help
Help you find your niche
Supply your written and spoken words
Website and videos
'Package' your service so you're quickly understood
Train you to sell (without persuasion)
What i don't do
Talk about how good I am
Talk differently to you because of your age or gender or anything else
Help you scale or automate.
WoManifesto - Marketing
Marketing
Always starts with your voice because even with digital marketing,
your customer is imagining you 'talking' to them
The aim of marketing
is to make 'sales' unnecessary. Coke did it.
Leads
Know what they are, how to get them and have a response sequence
Reviews and Referrals
Push yourself to ask for them. Your customers want you to thrive
Guerrilla Marketing
Great. High impact, low cost and unconventional. Google "Jay Levinson"
Don't type dumb stuff
Ask yourself, "would I say this in-person?"
Social Media
Master conversations with strangers in-real-life before you try it online
Website SEO
Just use real-life words e.g. 'teacher' not 'educator', mention your location often,
have articles/videos and update regularly. Then focus on helping
May be worth it for fun products like Food, Family (pets and kids) and Fashion
Services are trickier. (maybe if you're a quirky accountant).
WoManifesto - Sales
Start with features not benefits
Features are facts, benefits are maybes
you only know what 'benefits' the customer after you ask them
Persuasion is
popular because salespeople like the sound of their own voice
Persistence is good and happens over time
Pushy is bad, it happens quickly and causes resistance
The right mindset
It's called curiosity, you were born with it, just remove the 'adult stuff'
Don't say dumb stuff
It's not about being great ('great' varies). Be consistently good and don't say...
Don't over-promise and under-deliver
you will not be forgiven
Resilience
You either have it or you don't. Get more support-systems if you don't
Negotiation
No need. Just ask questions and you'll both learn
Objections
"It's too expensive!" Reply,"compared to what?" and keep learning
Customer personality-types
So what?! Just solve their problem
Selling to different age groups
Yeah, older people don't like bright colors and can't think quick. Really?!
Rejection
Only happens if you try to 'persuade'. Just ask questions instead
Phone scripts
They're not robotic, just sentences that free-up more time to ask questions
Presentations
Ask for 5 minutes at their staff meeting, they're there anyway
Side-Hustles (for employees)
Planning one will make your day-job more bearable, and who knows ...
Co-working spaces
More about Real Estate than community
see articles for more
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