About
employment | marketing | entertainment
The 70s
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Raised by 3 generations of women.
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Born in Melbourne. Yes I'm an art and coffee snob.
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Moved to Bondi (or Scum Valley as it was affectionately known).
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4th in a Surf Comp. and still surfing
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Alter boy (dropped out of that club)
The 80s
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Union Delegate / Shop Assistant at Grace Brothers (running from Italian ladies, cheek pinching and big hugs). I'm only half Italian; how much can a koala bear! I worked next to the Fruit n Veg section, where I learnt how to 'sell with clarity' - "Rockmelons $1, you come tomorrow $2, give the lady a taste."
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Bachelor of Arts, Industrial Relations and Sociology. (Psychology, Philosophy, Romanticism)
The 90s
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Employment Consultant
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Writer, Editor, Entertainer, Actor, DJ, Barman
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Hand Model (It was a Seinfeld moment in more ways than one)
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Won a Performance Poetry competition (and yes comedy clinched it).
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Rome and SF, what a blast
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Escaped Bondi for QLD.
2000 - Cold-calling small businesses for a Charity. This is where my marketing without persuasion journey began. I realised all I had to do was help, not convince. I helped them. They helped me. We changed lives
2001 - Careers Coach, self employed. Immersed myself in sales and marketing (I'll never stop)
2020 Stopped Careers Coaching because of ageism in Australian workplaces. Reluctant environmentalist. Started to help people create businesses. Building websites (on Wix). Writing for Business. Shooting and editing videos
Current - helping people over 50 reinvent work
Pro bono marketing
Care for Life (suicide prevention)
St Vincent De Paul.
Anglican Sailing for Youth
Chambers of Commerce
Zion Aged Care (art therapy)
Marketing for solos
Mindset - You don't need a new positive mindset. You already have it buried inside you, your inner-child. Just get rid of the ADULT GARBAGE that's covering it up. Focus on making-a-difference in other people's lives
Start with features not benefits - Features are facts, benefits are maybes. You only know what 'benefits' others, after you ask them
Don't persuade. Inspire with education and entertainment
Be generous with free helpful content. They'll pay for implementation
The aim of marketing is to be remembered in a positive way, forever. Not to take their money.
It's personal - When they read your website, they are imagining, you, 'talking' to them
Social Media - Master conversations with strangers in-real-life first
Website SEO - Just use real-life words e.g. 'teacher' not 'educator', mention your location,
have helpful articles/videos and update regularly. Then focus on helping
Testimonials
Professional Services
Business Services
"I have known James for 18 years and will attest to his honesty and transparency in all his business and personal interactions. He is passionate about helping individuals and businesses to achieve their very best performance in all areas of endeavour.
I particularly recommend him to small business owners who experience problems with promoting their B2B and B2C engagement.
There are no fancy and expensive glitter marketing packages that rely solely on your sales target’s reaction to advertising.
James will provide marketing techniques specific to your business that work and will train your staff to fully support the aims of the business in all aspects of their work – a truly top-to-bottom-and-back approach that achieves uniformity and harmony in the workplace, and results, to whatever level you desire."
Don Logan MBA, Dip (MBM), C.Dec.
Branch Manager, Gold Coast
Mission Australia
Software
"James is a very genuine person who looked to dig deeper into a customers situation to help them solve the problems they were encountering."
Craig Chudleigh, CEO,
Stakeholder Engagement Software, SaaS
Consultation Manager,
Freelance Artist - Film
“James gave me key insights into marketing my work.
Keeping my brand focused and never diluted on social media was key.
His consultation gave me other invaluable insights on how to improve my brand and sales. This helped me increase my sales by over 200% in the first few months.”
Greg Notzelman,
Lead Digital Artist,
‘War for Planet of the Apes’.
TSG Entertainment
be helpful
It was the 80's. Mum (a single parent) and I walked out of the Italian Cafe in Bondi.
The chairs and tablecloths were plastic. It didn't matter though, because the gelato, pasta and conversations were authentic.
As we were strolling along, a local homeless man (Larry) asked mum for 10 cents. He got $10. I thought his head was going to explode with excitement.
Mum didn't flinch, she was cool like that.
We kept walking, mum leaned in a little and said, “always give."
and follow-up
The first 2 banks turned mum down for a home loan. The next bank said the same thing “but where’s your husband!?” But this time mum was ready and replied, “here are my payslips, I can service this loan.” We got the loan.