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About

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It was the 80's. Mum (a single parent) and I walked out of the Italian Cafe in Bondi.

The chairs and tablecloths were plastic. It didn't matter though, because the gelato, pasta and conversations were authentic.

As we were strolling along, a local homeless man (Larry) asked mum for 10 cents. He got $10. I thought his head was going to explode with excitement.

Mum didn't flinch, she was cool like that.

We kept walking, mum leaned in a little and said, “always give."

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and follow-up

The first 2 banks turned mum down for a home loan. The next bank said the same thing “but where’s your husband!?” But this time mum was ready and replied, “here are my payslips, I can service this loan.” We got the loan.

 

I've always worked in employment, marketing and entertainment

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The 70s

  • Raised by 3 generations of women.

  • Born in Melbourne. Yes I'm an art and coffee snob. 

  • Moved to Bondi (or Scum Valley as it was affectionately known).

  • 4th in a Surf Comp. Still surfing and still don't understand cricket or golf

  • Alter boy (dropped out of that club)

 

The 80s​

  • Deli Assistant at Grace Brothers (running from Italian ladies, cheek pinching and big hugs) I'm only half Italian, how much can a koala bear! i worked next to the Fruit n Veg section, where I learnt about clarity in marketing - "Rockmelons $1, you come tomorrow $2, give the lady a taste."

  • Bachelor of Arts, Sociology - It's the overlap of economics, philosophy, psychology and history. It's about learning from past societies (indigenous), understanding present (capitalist) and trying to build a future (utopian)

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The 90s

  • Employee, side hustles and self-employment

  • 2 years at the Newtown CES was colorful. And a record store next door YES

  • Writer, Editor, Entertainer, Actor, DJ and Barman.

  • Hand Model (It was a Seinfeld moment in more ways than one)

  • Won a Performance Poetry competition (and yes comedy clinched it).

  • Rome and SF, what a blast

  • Escaped Bondi for QLD. (Like Escape from LA, the movie.)

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2000 - Cold-calling small businesses for job vacancies for the for long-term unemployed at a NFP. I was a matchmaker, and good at it. Their problem wasn't motivation, it was confidence. I believed in them, they got confident, no problem.

This is where my marketing without persuasion journey began. I realised all I had to do was help, not convince local business owners. They gave me job vacancies and we changed lives

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2002

  • Caring for my mum. And learning it's REALLY easy to become socially isolated

  • Started careers coaching

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2020 - Helping people find their niche and sell it, with this website (I built on a platform called Wix)

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Pro bono marketing

Care for Life (suicide prevention)

St Vincent De Paul.

Anglican Sailing for Youth

Chambers of Commerce

Zion Aged Care (art therapy)

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How i help

Help you find your niche

Supply your written and spoken words

Website and videos

'Package' your service so you're quickly understood

Help you to sell (without persuasion)​

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What i don't do 

Talk about how good I am

Talk differently to you because of your age or gender or anything else​​

Help you scale or automate.​

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WoManifesto of marketing for solos

Mindset - You don't need a new positive mindset. You already have it.

Like Jerry Seinfeld said... Remember when you were a kid, you'd talk to anyone and after 1 minute YOU'RE FRIENDS :-). There's your positive mindset, buried inside you, just get rid of the ADULT GARBAGE that's covering it up.

 

Marketing - Always starts with your voice because even with digital marketing, your customer is imagining you 'talking' to them

The aim of marketing is to make 'selling' unnecessary. Coke did it.

Leads - Know what they are, how to get them and have a response sequence.

Reviews and Referrals - Push yourself to ask for them. Your customers want you to thrive

Guerrilla Marketing is a quirky, low cost type of marketing. Search "Jay Levinson" for more

Don't type dumb stuff - Ask yourself, "would I say this in-person?"

Social Media - Master conversations with strangers in-real-life before you try it online

Website SEO - Just use real-life words e.g. 'teacher' not 'educator', mention your location often,

have articles/videos and update regularly. Then focus on helping

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WoManifesto of selling for solos

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Start with features not benefits - Features are facts, benefits are maybes. What benefits others is known, after, you ask them.

Persuasion is popular because salespeople like the sound of their own voice.

Persistence is good and happens over time. Pushy happens quickly and causes resistance.

Don't over-promise and under-deliver you will not be forgiven.

Resilience - You either have it or you don't. Get more support-systems if you don't.

Negotiation - No need. Just ask questions and you'll both learn.

Objections - "It's too expensive!" Reply, "compared to what?" and keep learning.

Customer personality-types. So what?! Just solve their problem.

Rejection - Only happens if you try to 'persuade'. Just ask questions instead.

Phone scripts - They're not robotic, just sentences that free-up more time to ask questions.

Presentations - Ask for 5 minutes at their staff meeting, they're there anyway.

Side-Hustles (for employees) - Planning one will make your day-job more bearable.

Co-working spaces - More about Real Estate than community.

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see articles for more​

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