Tyre-Kickers Rule

Updated: Jul 20

AN old man walks into an Art Gallery. He's scruffy and possibly homeless. The Gallery attendant is nervous and doesn't say hello. The old man approaches the attendant. The air is thick with tension. The old man says "I'll take that one and that one"

We all 'perceive' differently. The old man was simply quirky

Furthermore, we all have different 'buying styles'. Some people are 'transactional' and others like to chit-chat to feel you out, to see if you are the real-deal

Miscommunication and ambiguity are a normal part of the sales process. What someone says consists of

  • what they meant to say

  • what they said

  • and how you interpret it

The bottom-line is - you will never really know how keen someone is to buy. A casual comment on your Social Media page could be a shy person ready to buy

People that are ready to buy are the easy sales. It's how you serve the Tyre-Kickers. That's where the real sales-growth is at. Tyre-Kickers Rule!

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