Updated: Sep 8
Getting a reference / review from a customer (written or video) is powerful.
The key is to have them give you DETAILS. Otherwise people may think you have paid for a good review. (They're usually pretty generic).
Too many businesses think it's too pushy to ask for a review. And it is - if you haven't delighted them. If you have REALLY helped them in some special way, they will be happy to help you out. I know this because I've done it many times.
Phone them and ask. Don't email it's not as effective
And while you're talking ask them what one thing stood out in their experience, even if it seemed insignificant or quirky. Then record it.
Then email them saying "Hi this is my email (to make it easier for you) for the review, Thank You ..."
No reply in a week, then send a pleasant email reminder with the one thing that stood out, to jog their memory.
No reply in a week. Call again, then drop it
When you receive it, do not change it IN ANY WAY, even spelling mistakes. Because you want it to be their AUTHENTIC Voice.
Yes it's a bit of work, but reviews are POWERFUL and they will serve you FOR LIFE