The $1,000 courtesy-call

Updated: Jan 6


Finding new customers every day is a LOT more expensive than having the same customers return to buy more.

X days after they purchase, phone them. "Hi it's James from xxxx. This is a courtesy-call to see how your settling-in with your new xxxx?" Then have a quick chat.

Do not try and sell anything.

If they say there's a problem GREAT. We want problems, that's what salespeople do WE SOLVE PROBLEMS to strengthen relationships to create LOYAL Customers.


After you hang up this is what they'll say.

"Who was that?"

"The guy that sold us the xxxx."

"Yeah, what did he try to sell you?"

"Nothing."

"What, he didn't mention buying anything?"

"No he was just checking-in to see if we're all good."

"Huh."


Now you and your business will be remembered forever. Yes that's right FOREVER. Because follow-up courtesy calls without selling are extremely rare occurrences.

Think about that. A 2 minute phone call and you're remembered for decades.

How much is that advertisement worth? $1,000?