Finding new customers to sell to every day is a LOT more expensive than having the same customers return to buy more.
Customer Retention is the most cost effective way to sell.
X days after they purchase, phone them. "Hi it's James from xxxx. This is a courtesy call to see how your settling-in with your new xxxx?", THAT'S IT. Do not try and sell anything. If they say there'a a problem GREAT. We want problems, that's what salespeople do WE SOLVE PROBLEMS to strengthen relationships to create LOYAL Customers.
After you hang up this conversation will ensue.
"Who was that?"
"The guy that sold us the xxxx."
"Yeah, what did he try to sell you?"
"What, he didn't mention buying anything?"
"No he was just checking in to see if we're all good."
Now you and your business will be remembered forever. Yes that's right FOREVER. Because follow-up courtesy calls without selling are extremely rare occurrences.
Think about that. A 2 minute phone call, got you remembered for decades. How much would an advertisement cost you, to be remembered forever?
Be careful though. Your intentions must be PURE and you must be WILLING and ABLE to HELP. If they think you are just 'working through a list' and don't want to HELP, it will backfire and maybe STOP them from returning and you'll be forgotten.
Marketing professionals spend their whole lives constructing complex costly Branding Systems to get you to remember their product and you did it with a 2 minute phone call.