Cold-calling from the customers PoV

Imagine your a Business owner and you need to buy something, anything, let's say its a phone system. You're in no rush and you've been wanting new phones for months but you've put it off because you don't want to ...

1. research a list of suppliers.

2. trawl through all their websites.

3. leave messages and get no call-back.

4. talk to a bored salesperson.

5. baby-sit a salesperson through the sale ...

Now imagine a phone salesperson cold-calls you,

1. they aren't pushy.

2. they ask if they can email you some info.

3. they're knowledgeable and easy to talk to

4. they follow-up a couple of times and ask to pop over for a chat.

Say no more.