• James Haldane

11 Strategy Examples

Updated: Aug 7


1. Standardisation Strategy. (McDonalds Restaurants) McDonalds have sidestepped ‘Service’ and replaced it with Standardisation 1.Same product, same price, everywhere 2.Whatever you want. It’s a button on their Cash Register 3.Customers are happy to clear their own table – Genius

2. Place Strategy (International Comparison example) Sales of Flavoured Milk in Australia were low. Meaning there was scope to increase sales in Australia. Market Research revealed it was not seen as ‘Tuff Enough’ for Australian men to drink. New TV Commercials featuring Sarcasm, Fast Cars and Hurricanes re-imagined the Drink / Brand and sales increased.

3. Product Strategy Electrical Manufacturer focuses on Quality and Personal Service. Promoting competitors cheaper products as unsafe, causing downtime, injury and Law Suits. Focus on quality and resulting longevity results in their higher priced gear being cheaper in the long run

4. Simple joint-venture Strategy Pizza Shop sells coffee from the Bar next door which in turn sells pizzas from Pizza Shop.

5. Government Regulations Strategy An Australian Software Manufacturer (SaaS). Targets Businesses that Tender to Government. Because Australian Government bodies look favourably upon Tenderers that use Australian Made Services.

6. Honest & Open Years ago this wasn't a strategy. Now days with the amount of equivocating, ignoring questions, ‘changing the subject’ and guessing answers, honesty has become a powerful niche market. When was the last time you heard, “I don’t know … but I’ll find out.”

Market Segmentation Strategies

by Age 7. Mature-Age Strategy Hardware Store. Targets Mature-Age renovators by employing Mature-Age staff. Sales increase.


by Gender 8. Female Strategy An Auto Repair Shop is painted pink, opens a café and makes it ‘female friendly’ (women’s magazines, manicures etcetera). It’s a stereotype, but it works. Male customers decrease slightly and female customers double.


by Gender 9. Secondary Market Strategy A shopping Mall with 7 Women’s Fashion Stores. One ads an area with the Latest Men’s Magazines. Men are no longer waiting outside the store. Result – Store attracts women and men doubling its customer base.


by Customer Friends 10. Referral Strategy (a customer is asked to refer a friend) A low-cost, high-impact secret weapon. Some businesses use it as a Primary Marketing Strategy. When, how and which customers you ask is crucial. Both parties need to be rewarded equally if the friend becomes a customer


by Industry 11. Secondary Market Strategy Electrical Manufacturer starts selling wire to Jewelers

Kelvin Grove, Brisbane, Australia  0412 377 309  james@jameshaldane.com.au

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