Social Media. Awesome!? Beware, you can't see them but they can hear you
Updated: Aug 12, 2020
What and How you say something is more important than Where you say it
When ‘Social’ first appeared, years ago, it was seen as a real Game Changer, but the opportunity was mostly lost to;
· Maximising Shares and Contacts
· Annoying Copy and Paste responses to complaints
· The Cult of Positivity – "Awesome!" (without substance)
· Bots – “Hi, what is your email address?” Yeah right
However, the potential is still there.
Social Media could be the new ‘word of mouth’ advertising, for your Business.
A place to understand and engage with your customers.
A place to start a conversation, without even being there. The potential is HUGE
Your website is a place to be Professional – Social is a place to be Human.
The key is not to push information (like in normal advertising) but to engage people
in valuable friendly conversations that can be seen by others
Example – an Accounting Practice
LinkedIn Posts-Tuesdays – Tax tips for Tradies. Fridays – Tax Tips for Freelancers.
Facebook Post-Fridays – Things to do this weekend. Showcasing a condensed, scannable writing style and advanced formatting skills. (A hidden advertisement for the efficiency of your practice).
Why negative feedback can be good
It's how you deal with it that counts
If you ignore it, others customers will think you'll do the same to them
If you argue, others customers will think you'll do the same to them
If you Dig Deeper and try to make-it-up-to-them, you guessed it. And ... everybody wins
Social Media Mistakes
The Cult of Optimism (no substance). “I’m Super Excited to announce…”
Fluff. You get 3 lines to intro your Post. Make them count
A see more link that reveals 3 more words
Too Self-Indulgent. It’s about your customers, not you
Inauthentic Questions to get engagement
Urgency. Really!? It’s the Internet, not a hurricane alert
Advertising in Posts (that’s what Ads are for)
Only advertising in Advertising (without showing value)
Social Media Mistakes in Reviews
Copy and Pasting a reply
Arguing (not seeking to understand)
A New Manager not addressing old complaints