Social Media. Awesome!? Beware, you can't see them but they can hear you

What and How you say something is more important than Where you say it

When ‘Social’ first appeared, years ago, it was seen as a real Game Changer, but the opportunity was mostly lost to;

· Arguing

· Narcissism

· Maximising Shares and Contacts

· Annoying Copy and Paste responses to complaints

· The Cult of Positivity – "Awesome!" (without substance)

· Bots – “Hi, what is your email address?” Yeah right

However, the potential is still there.

Social Media could be the new ‘word of mouth’ advertising, for your Business.

A place to understand and engage with your customers.

A place to start a conversation, without even being there. The potential is HUGE

Your website is a place to be Professional – Social is a place to be Human.

The key is not to push information (like in normal advertising) but to engage people

in valuable friendly conversations that can be seen by others

Example – an Accounting Practice

LinkedIn Posts-Tuesdays – Tax tips for Tradies. Fridays – Tax Tips for Freelancers.

Facebook Post-Fridays – Things to do this weekend. Showcasing a condensed, scannable writing style and advanced formatting skills. (A hidden advertisement for the efficiency of your practice).

Why negative feedback can be good

It's how you deal with it that counts

If you ignore it, others customers will think you'll do the same to them

If you argue, others customers will think you'll do the same to them

If you Dig Deeper and try to make-it-up-to-them, you guessed it. And ... everybody wins

Social Media Mistakes

The Cult of Optimism (no substance). “I’m Super Excited to announce…”

Fluff. You get 3 lines to intro your Post. Make them count

A see more link that reveals 3 more words

Too Self-Indulgent. It’s about your customers, not you

Inauthentic Questions to get engagement

‘Bait’ Headlines

Urgency. Really!? It’s the Internet, not a hurricane alert

Advertising in Posts (that’s what Ads are for)

Only advertising in Advertising (without showing value)

Social Media Mistakes in Reviews

Not replying

Copy and Pasting a reply

Arguing (not seeking to understand)

A New Manager not addressing old complaints