James Haldane
BA Sociology
sales trainer | writer | speaker
How to sell services
without money or manipulation
in 4 steps
1. Stand Out
2. Keep
3. Attract customers
4. Create
Want to find your niche? Overcome phone fear?
And sell, without uncomfortable sales conversations?
You've come to the right place.
One-person business? Freelancer? Solopreneur? Self employed? Side Hustler? Artist?
It doesn't matter what you call yourself. If you sell a service (or want to) I can help you.
Customers don't care if you have an office or staff. They just want their problem solved
You don't need to spend money to make a business
Instead 'spend' time to find your niche and learn how to sell it
Just make sure you are always helping people get what they want.
Help without expectations, within limits, ask questions, follow-up and enjoy it.
be helpful
It was the 80's. Mum (a single parent) and I walked out of the Italian Cafe in Bondi.
The chairs and tablecloths were plastic. It didn't matter though, because the gelato, pasta and conversations were authentic.
As we were strolling along, a local homeless man (Larry) asked mum for 10 cents. He got $10. I thought his head was going to explode with excitement.
Mum didn't flinch, she was cool like that.
We kept walking, mum leaned in a little and said, “always give."
and follow-up
The first 2 banks turned mum down for a home loan. The next bank said the same thing “but where’s your husband!?” But this time mum was ready and replied, “here are my payslips, I can service this loan.” We got the loan.
Selling by helping and following-up in 4 steps
Don't wing-it, use this 4 step framework
Step 1.
Stand Out
Be easy to understand and buy
Then build trust with customers, in 3 more steps ...
Step 2.
Keep customers
Repeats sales, reviews & referrals
Get all 3
by having a system in place
Don't leave it to luck
No customers yet? Skip to 3
Step 3.
Attract customers
Inbound Marketing
They contact you first
What is a lead
How to get them
How to reply
And what to say
No inquiries yet? Skip to 4
Step 4.
Create customers
Outbound Marketing
You contact them first
Take 10 seconds to make an
offer or introduction, to
other local businesses
Free Help
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On this website. 40 articles. DIY with this 4 step method
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Phone. Short talk, 'no strings'
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Email for a quick question
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In-person. One person monthly - just ask. Networking, see below. Charities
Paid Help
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Find your niche to Stand Out. A 'deep dive' into you, what you could sell, how you want to sell and the market
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Writing. 10 second phone scripts and emails for sales, reviews and referrals
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Training. Cold Calling, Public Speaking
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Soft Skills. Critical thinking, Confidence, Rapport
About
How & Who I help
Point of View
Giving Back
Case Studies
Professional Services
Manufacturing
Retail
Reviews
Professional Services
Film Industry
Software - SaaS
Articles
Social Networking
Solo business owner?
or thinking about it?
An uncliquey social gathering
in a Brisbane City Bar
Next Meeting
Sunday 4th Sept. 2022. 3pm
Contact James
Guaranteed same/next day reply
Replies are not automated
Text - 0412 377 309
Brisbane (City and Kelvin Grove)
Australia
We'll have a friendly chat, without intrusive questions.
We'll start with your favorite movies, music and charity
You'll get a fresh perspective with new solutions