James Haldane
BA Sociology
Coach
The un
Sales
Brisbane
Selling by Helping in 4 Steps
Self employed? or want to be?
I'll help you find your strength and sell it
with 1:1 coaching and free events
The 4 Step Method
Selling by Helping in 4 steps
A socially sustainable marketing method
Built from the buyer's perspective
Forget persuasion mumbo jumbo and manipulation hocus pocus
Forget digital marketing and social media
Master the fundamentals of sales and marketing first
by having helpful conversations and following-up
Step 1.
Clarity
Be easy to understand, talk to, trust and buy from
Step 2.
Referral Marketing
Partner with Customers
No customers yet? Skip to 3
-
Stay-in-touch for repeat sales
-
Feedback helps you improve
-
Reviews - 1 quirky thing
-
Case Studies are 'social proof'
-
Referrals, then reward both
-
Raving fans
-
Increase prices
Step 3.
Inbound Marketing
Replying to Inquiries
No inquiries yet? Skip to 4
-
Research them
-
Call-back quick
-
Call-back until you connect
-
Don't be an 'order taker'
-
Be curious, not cold & clinical
-
'Social' for conversation (not ads)
-
Result - Convert 80% over time
Step 4.
Outbound Marketing
Talking to Strangers
The D.T.E.R.M. cold-call method
-
Deliver by hand - Stand Out
-
Telephone - Introductions only
-
Email - Read 'in their own time'
-
Repeat - Help. Trust takes time
-
Meet - Events; a safe soft-sell
5 x (cold-call + email). 10am, Tues - Friday
= 20 personal ads weekly = 1 hour
Mission
to improve our
individual and collective wellbeing
by explaining how
selling by helping in 4 steps
is the most cost-effective
and least stressful way
to grow sales.
Case Studies
Professional Services
Manufacturing
Retail
About / Methodology
I'm passionate about helping you unleash
the power of positive conversations
to drive sales.
A power that Big Business can only dream about.
Testimonials
Professional Services
Film Industry
Software - SaaS
Articles
Contact James
Let's talk on the phone - Text or email me, a time to call you or
Let's talk in-person - Brisbane city (near Central Station), mid-morning or
Let's talk in-person at a Kelvin Grove cafe, early morning (Park in Woolies,
text me, I'll see you in 10 minutes).
We'll have a friendly chat, without intrusive questions.
You'll get you a fresh perspective with new solutions
0412 377 309
Brisbane Australia
