Marketing for Romantics
over 50, introvert with a BA?
Create a better world
& an income for life.
start a solo home-based part-time
low-tech service niche
in 3 steps, without trickery
Step 1. Radical Niche
Radical Clarity is your goal
It's your passion backed by a skill
It's one outcome (what you do) for one audience (who you do it for)
Here's an example in 3 phases
1. "I'm a Career Coach" = too general
2. "I make resumes." = Niche
3. "I make resumes for the fashion industry = Rad Niche
You have created your own category
More examples
Gothic Romance
not Writer
Apartment Herbs
not Gardener
Origami for Anxiety
not Art Therapist
Yogi Websites
not Writer
Brands 4 Coaches
not Graphic Design
Step 2. Radical Blog
Radical Generosity (without persuasion) is your goal
Write free, useful, ungated content to attract your one audience
Example - Resumes for the fashion industry to attract Fashionistas
Educate with hardcore job-search tips, slow fashion, sewing, interviews
Entertain with sales, launches, exhibitions, street, couture, plus size
Special Sauce - make a map/tour/directory of upcycle places
Step 3. talk
Radical Generosity (without persuasion, with boundaries) is your goal
Free no-pressure 15-minute phone call to determine 'fit'
Next - paid conversation
Because that's what the world needs now - inspiring conversations
We have enough software, activewear and burger bars