I help Gen X, creative introverts with a BA.
Choose, plan and market
a part-time low-tech solo service business
without being pushy, tricky,
self promotional or an expert
in 3 steps.
to create a better world
& an income for life.
Step 1. Radical Niche
Your passion backed by a skill
It's one outcome (what you do) for one audience (who you do it for)
Here's an example
1. "I'm a Career Coach" = too general
2. "I make resumes." = Niche
3. "I make resumes for the fashion industry = Rad Niche
You have created your own category
More examples
Gothic Romance
not Writer
Apartment Herbs
not Gardener
Origami for Anxiety
not Art Therapist
Yogi Websites
not Writer
Brands 4 Coaches
not Graphic Design
Step 2. Radical Blog
Write free, useful, ungated content to attract your one audience
Example - Resumes for the fashion industry to attract Fashionistas
Educate them with hardcore job-search tips, slow fashion, sewing, interviews
Entertain with sales, launches, exhibitions, street, couture, plus size ...
Special Sauce - make a directory of upcycle places