James Haldane
BA Sociology

Sales training Brisbane


The un



Selling by Helping in 4 Steps

sales trainer brisbane James Haldane

Self employed? or want to be?

I'll help you find your strength and sell it

with 1:1 coaching and free events

Water Ripple

The 4 Step Method

Selling by Helping in 4 steps

A socially sustainable marketing method

Built from the buyer's perspective

  Forget persuasion mumbo jumbo and manipulation hocus pocus

Forget digital marketing and social media

Master the fundamentals of sales and marketing first

by having helpful conversations and following-up

Step 1.


Be easy to understand, talk to, trust and buy from

Step 2.

Referral Marketing

Partner with Customers

No customers yet? Skip to 3

  1. Stay-in-touch for repeat sales

  2. Feedback helps you improve

  3. Reviews - 1 quirky thing

  4. Case Studies are 'social proof'

  5. Referrals, then reward both

  6. Raving fans

  7. Increase prices

Step 3.

Inbound Marketing



Replying to Inquiries

No inquiries yet? Skip to 4

  1. Research them

  2. Call-back quick

  3. Call-back until you connect

  4. Don't be an 'order taker'

  5. Be curious, not cold & clinical

  6. 'Social' for conversation (not ads)

  7. Result - Convert 80% over time

Step 4.

Outbound Marketing

Talking to Strangers

The D.T.E.R.M. cold-call method

  1. Deliver by hand - Stand Out

  2. Telephone - Introductions only

  3. Email - Read 'in their own time'

  4. Repeat - Help. Trust takes time

  5. Meet - Events; a safe soft-sell

5 x (cold-call + email). 10am, Tues - Friday

= 20 personal ads weekly = 1 hour




to improve our 

individual and collective wellbeing

by explaining how 

selling by helping in 4 steps

is the most cost-effective

and least stressful way

to grow sales.

Case Studies

Professional Services



About / Methodology


I'm passionate about helping you unleash

the power of positive conversations

to drive sales.

A power that Big Business can only dream about.

Creatives Welcome

Over 40 &

Self Employed

or want to be

Social & Seminar

Sales Speaker






and Workshops


Professional Services

Film Industry

Software - SaaS




Contact James

Let's talk on the phone - Text or email me, a time to call you or

Let's talk in-person - Brisbane city (near Central Station), mid-morning or

Let's talk in-person at a Kelvin Grove cafe, early morning (Park in Woolies,

text me, I'll see you in 10 minutes).

We'll have a friendly chat, without intrusive questions.​

You'll get you a fresh perspective with new solutions


0412 377 309


Brisbane  Australia

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