How I help

I'll help you understand and implement the FUNdamentals of sales and marketing in 4 steps so you'll be a happy, confident salesperson-for-life.

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In 1980 I was selling newspapers door to door. Then sales in IT, Advertising, Entertainment and Hospitality. Including Rome - wow! what a city.

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In 2000 - pounding the pavement, again, training people to cold-call B2B, in retail then professional services; doubling the revenue of a Social Enterprise. This was my 'baptism by fire', where I learnt 'selling by helping' not persuading is the best way to increase sales​.

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I've made all the mistakes and done the 'hard yards' so you don't have to.

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Mindset

You had it as a child, it's still there, just remove the unromantic adult stuff

Don't say dumb stuff

It's not about great (great varies). Start with 'consistently good' and don't say...

Resilience

You either have it or you don't. If you don't - get more support systems to bounce back

Negotiation

No need. Just ask questions and you'll both learn

Objections

If they say,"it's too expensive." Reply,"compared to what?" and keep learning

Different personality types

So what?! Just solve their problem

Qualifying

"Have you got lots of money?!" Not a very romantic first date

Rejection

No such thing, they're just 'protecting' themselves. It's not a marriage proposal

Rapport

My ice-breakers are coffee and surfing. What are yours?

Phone scripts

They're not robotic, just guides, that free-up more time to ask questions and listen

Chasing leads

Call until you connect. Secretly they like it. It's more romantic

The first date/sale

Don't be pushy, cold or clinical. Be yourself, be curious and let them talk.

Presentations

Ask for 5 minutes at their staff meeting, they're there anyway

Reviews

If they're stoked, ask for one, they can't wait to get 'famous for 15 seconds'.

Social Media

They 'followed' you for the first date and you left your wallet at home?!

see articles below for more

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Targeted B2B cold-calling's like asking for a date

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It's not being pushy, tricky or even selling. It's just an introduction with follow-up

Phone's good, in-person delivery is better and follow-up is something your competition rarely do. Look in your neighborhood and/or industry.

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Let's bust 6 myths about cold-calling

"But it's too much talking."

Most calls won't be answered. And when they are, it's not for long

"But it annoys people."

Not if you're relaxed, helpful and it's easy for them to leave.

"What if they're not interested?"

So what, you're not interested in groceries, but you buy them weekly.

"They won't answer."

Great - leave a voicemail.

"Most won't buy."

So what, do you buy pizza every time you see an ad for it?

B2C businesses can't call B2B

Yes they can, see 5 examples in step 4.

Selling by helping in 4 steps

Attract and keep customers without money or manipulation

A phone focused, B2B sales method.

Based on helping, like with family and friends - freely,

but with 2 more layers - limits and questions

Mission

to improve our  collective wellbeing

with this Socially Sustainable

Marketing Method

About 

Spins vinyl, reads Shelley & Coleridge and cranks roundhouse cutbacks

Reviews

Professional Services

Film Industry

Software - SaaS

Sales Speaker

Mystery

date

A Structured Social

for Freelancers

Social Sunday

Next Meeting 5th June 2022

Romancing

The

Freelancing