James Haldane
BA Sociology
Work Coach
More videos on YouTube
I'll help you find your niche and sell it
I help introverts over 40 re-invent themselves by combining their experience and passions to find their coaching niche, in order to have a positive impact on themselves and others.
Then help you get your first client, while keeping your day job
Smart? Old? Creative? Organisations may not want you.
You could be a threat to their Systems, Egos and Jobs
However, when you have a positive impact on an individual, as a coach,
the opposite happens. They'll thank you AND tell others about you.
Generalists get ignored - Niches get clients
Coaching
Calm Teens not Health Coach
Fashion Resumes not Careers Coach
Peace after Divorce not Relationship Coach
Elders avoiding hospitals not Fitness Coach
Freelancing
Muckaround maths not Videographer
Wild poetry kids not Childrens Entertainer
Restaurant websites not Graphic Designer
Homepages for wellness tourism not Writer
Coaching is not about getting-rich-quick. Even if money is the only result you want,
the pathway to get money, starts with finding your gift and solving problems with a helpful website. Then, some of those you've helped will become your clients to teach, heal, inspire or entertain.
Do this now
1) Niche so you
don't confuse people
2) Create helpful content,
don't convince people
Do this never
Persuasion and Manipulation.
Get-rich-quick.
Get staff or an office.
Be serious allll the time.
Do this later, maybe
Social media.
Groups, courses and books. Higher prices.
Quit your day job.
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Your competition - Forget them, they're over-it. See for yourself. Contact them. You'll get a no, late or vague reply
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Your clients - Relax (you're solo not a supermarket) you just need 1 client, at a time.
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You - Here's 4 steps
There's only 3 things
Strategy
Stand out
Find your niche. Simple website with WOW content so they're 80% ready to buy.
1
Grow clients
Grow loyal clients with
-
Repeat sales
-
Reviews
-
Referrals
4
Get clients
You contact them
-
Phone calls
-
Business cards
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Work for 'free'
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Paid ads
2
They contact you
What is a lead?
Encourage
and nurture leads
to get sales
3
Extra chapter
Personal Development
Confidence, curiosity, vulnerability and forgiveness
