How to find your Micro Niche, with examples​

First, your service must be understood

So specialise in what you do and who you do it for

Your mum falls down some stairs and is no longer independent. So you devote yourself to strength training for over 50s. People feel your passion through your backstory

• WHAT Strength training only

• WHO Senior citizens

• Your business name is Stair Slayers not Fitness Coach

Want to STAND OUT even more?

• *Where will you train? Park? Studio? Homes? Gym? Rainforest? 

• *When will you train? Maybe Sunday, because your competitors don’t?

• *How do you train? Hardcore? like the movie 'Full Metal Jacket' or Chill? like Ray from the movie High Fidelity.

​​​​​​​

Only specialising in who you help - Seniors

or only specialising in what you do - Strength, are both too broad, because you're just starting out

When you have a following, you can go broader

Going small is a psychological hurdle most people find difficult to overcome. It was for me​

​

How to Niche

Brainstorm a big list with pen and paper.

Circle-it, arrow link-it, map-it and get messy

DO NOT think about 'value', include everything

I changed someone's life when they told me they liked origami (see below)

They almost didn't tell me because they thought it wasn't 'valuable'.

​

Make a big list of ...

List 1. What service?

• Struggles (divorce, weight loss, anxiety, fear of ...)

• Skills (websites, excel, resumes, soup)

• Interests (poetry, photos, surf, herbs, the environment)

List 2. Who for?

• Gender

• Age

• Stage (advanced, intermediate, beginner, full dummy)

• Personality (introvert, extrovert, thrill seeker, cautious, creative)

• Place (Brisbane?)

• Job title / Industry​​ (Writers / Fashion?)

Now Mix n Max for maximum impact​
​​​​

Why Niche?

1. People understand you instantly

2. You’ll be remembered (specific and quirky)

3. The Halo effect. If you’re good at 1 thing you must be good at other things

4. It becomes what you’re known for. It's not the only thing you do. Meaning - after you help with a Fashion Resume, then help with, job interview training or problems at work or ...

5. If you need a knee operation, do you see a surgeon (generalist) or a knee specialist?

6. It’s your passion, so it won’t feel like work and will help you push-through in tough times

7. Niching decreases the size of your audience in a good way. 10 believers beats 100 'followers'

8. You only need 1 client, at a time. You're not a supermarket​​

​

​

3 examples

​​

Combine your passion - Origami (Japanese paper folding)

with your struggle - anxiety 

The result is your micro niche workshop - Origami for anxiety

Your Social Media is weekly videos of animals made from folding paper. (like in Blade Runner, the Movie) and spice-it-up, with origami conventions and competitions in other countries, book reviews ...the possibilities are endless ... have fun

​​

Combine your passion - Fashion (your industry)

with your skill - Resume writer

The result is your micro niche service Fashion Resumes

Your Social Media = Weekly posts about resume and interview tips, slow fashion, sales, sewing, shop/label launches, interviews, street, couture, plus size. Make a map/video of the upcycled fashion shops/websites in your city ... the possibilities are endless ... have fun

​​

Combine your passion - Yoga

with a skill - create 1 page websites.

Meet with a Yoga teacher to find their essence/point-of-difference 

The result is your micro niche - YogiSites and your tagline is "YogiSites, they 'get' you in 5 seconds."

Your Social Media = Share your 'before and after' case studies​​​​​​

​

3 more examples

• Peace after divorce not Relationship Coach

• Wild poetry kids not Childrens Entertainer

• Restaurant websites not Graphic Designer

​

Next Article - Content Marketing

​

​