How to find my niche

How to find your Deep Niche, with examples

First, your service must be understood

So specialise in what you do and who you do it for

This is your Deep Niche. Then educate people to become an authority

so you don't need to persuade (marketing) people to buy

You are simply looking for people to say 'yes' or 'no'

An ice-cream shop doesn't persuade people to buy

Everybody understands what happens in the ice-cream shop

Most people walk past, a few walk in. No pressure

Make your service an 'ice-cream shop'

Here's an example.

Instead of being a Careers Coach or Writer (unclear)

Specialise in what you do e.g. Resumes (your skill). This is a Niche

And specialise in who you do it for e.g. Fashion (your passion)

Result; Resumes for Fashionistas (clear). This is your Deep Niche

Only specialising in who you help - Fashion Careers

or only specialising in what you do - Resumes, are both too broad

When you have a following, you can go broader

Going small is a psychological hurdle most people find difficult to overcome. It was for me

How to Niche

Make a big list

You're brainstorming. Use pen and paper.

Circle-it, arrow link-it, map-it and get messy

Make a big list of ...

List 1. What service?

Struggles (divorce, weight loss, anxiety, fear of ...)
Skills (websites, excel, resumes, soup)
Interests (poetry, photos, surf, herbs, the environment)

List 2. Who for?

Gender
Age
Stage (advanced, intermediate, beginner, full dummy)
Personality (introvert, extrovert, thrill seeker, cautious, creative)
Place (Brisbane?)
Job title / Industry (Writers / Fashion?)

Now Mix n Max for maximum impact

Why Niche?

People understand you in a few seconds
You’ll be remembered because it's specific and quirky
The Halo effect. If you’re good at 1 thing you must be good at other things
It becomes what you’re known for. NOT the only thing you do. Meaning - after you help with a Fashion Resume, then help with, job interview training or problems at work or ...
If you need a knee operation, do you see a surgeon (generalist) or a knee specialist?
It’s your passion, so it won’t feel like work and will help you push-through in tough times
Niching decreases the size of your audience in a good way. 10 fans beats 100 'followers'
You only need 1 client, at a time. You're not a supermarket

3 examples

Combine your passion - Origami (Japanese paper folding)

with your struggle - anxiety

The result is your niche workshop - Origami for anxiety

Your Social Media is weekly videos of animals made from folding paper. (like in Blade Runner, the Movie) and spice-it-up origami conventions and competitions in other countries, book reviews ...the possibilities are endless ... have fun

Combine your passion - Fashion (your industry)

with your skill - Resume writer

The result is your niche service Fashion Resumes

Your Social Media = Weekly posts about resume and interview tips, slow fashion, sales, sewing, shop/label launches, interviews, street, couture, plus size. Make a map/video of the upcycled fashion shops/websites in your city ... the possibilities are endless ... have fun

Combine your passion - Yoga

with a skill - 1 page websites Meet with a Yoga teacher to find their essence/point-of-difference

The result is your niche - YogiSites and your tagline is "Without a CLEAR YogiSite, They're GONE in 10 seconds."

Your Social Media = Share your 'before and after' case studies

BONUS INFO

Now let's ad in *where, *when and *how to STAND OUT even further

Elders avoiding hospitals not Fitness Coach

Your mum falls down some stairs and is no longer independent. So you devote yourself to strength training for over 50s. Your passion drives you to educate and train seniors

WHAT Strength training only
WHO Senior citizens

Adding these 3 will make you STAND OUT even more

*Where will you train? Park? Studio? Homes? Gym? Rainforest?
*When will you train? Maybe Sunday, because your competitors don’t?
*How do you train? Full Metal Jacket? or Ray from High Fidelity (the movie)?

3 more examples

Peace after divorce not Relationship Coach
Wild poetry kids not Childrens Entertainer
Restaurant websites not Graphic Designer

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