Step 4 - Talk
Have the following on your Contact Page
Same / next day reply. So they know you'll reply.
Here's a 4 step 'price ladder' example to reduce risk for the client
and encourage them to contact you
1. Your free content is proof of authority
2. Free, very short 'chemistry' phone call.
3. $50 talk. 4. $250 talk
Don't start with 3/6/12 month packages. Don't try and get-rich-quick.
Don't use an appointment app on your contact page. Take control and do the work for them. Serve them. No one wants to learn an app and lock-themselves-in
If they text, "I'm available 7 - 7:30am weekdays" call them Mon, Tues and Wed until they answer (if no answer on Wednesday, text explaining the situation)
When you leave a message, say "don't call me back ..." because it'll be slow-death-by-phone-tag, say you will call again tomorrow morning same time, as agreed.
When you talk with them
Have a pen and large writing pad. Record everything they say.
Don't pitch, qualify or say anything salesy
Talk about movies and music if you want. Then HELP THEM. No Psychobabble. After a few minutes ask, "how are we going so far?" This is a soft way of asking, "am I helping you?"
Maybe they don't want to talk again. That's ok. Ask why?
If you 'fit', book a session. By phone, Cafe, library or 'walk n talk' (at Southbank?) In person is better. Get the $50 transferred or cash.
When you talk, check-in every 15 minutes by saying "how are we going?" Finish when it feels right
At the end of the session, summarise and recap with them and say you'll call them (no charge) in 7 days, same time. This is because YOU CARE about them. They are overloaded and will have questions and need clarification in 7 days.
Part company. Remind them they can pay more, up to $200
You'll probably try for a review or referral (see next article)
Ignore or change any of the above guidelines to suit what feels right for you