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Why?

The info on this page is a generalisation ... We have to start somewhere

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1. Niche, to be understood.

2. Type, to attract.

3. Talk, to transform people and society.

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Generation X

  • Gen X has lots of life experience, so we find it easier to 'niche' (step 1) Younger people find it hard to niche because they are still 'exploring'

  • Successful communication today requires starting with digital (step 2) then moving to talking (step 3). Gen X does both. We are the only Analogue AND Digital generation. Meaning we talk (before 2000 skill) and type (after 2000 skill).​

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Creative

  • Creative solutions are what society, and individuals need to solve problems

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Introverts

  • Pre 2000 was the century of loudmouth in-person extroverts. Today relationships start online. Introverts are better at this

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BA - Bachelor of Arts Degree

  • This degree trained us to think critically. In an AI world with so much isolation, alienation and misinformation we need critical thinkers to step up. To research, analyse, synthesise and present trustworthy, valuable, unbiased content

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coach, consultant or freelancer

  • Don't worry about titles when you are staring out. People don't think "I need a coach, consultant or freelancer." People think "how can I solve a problem."

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  • These 3 should place ALL their helpful knowledge online to prove they can help. Then have a short 'chemistry' phone call for 'fit'. Then one paid session, to start.​

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  • Coaches should not push 3/6/12 month packages as it's too 'risky' for clients

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  • Consultants work 'high end'. We need 'everyday consultants'

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  • Australian Gen X freelancers cannot compete with digital native youth AND cheaper overseas competitors. Focusing on 'service' could swing-it but it's too risky. Freelancers should sell a $50 talk (after 'articles' and chemistry phone call) to showcase their knowledge and care. Personal example - I had 3 websites built, since 2000, all were 'useless'. What I needed was someone to SIT WITH ME and explain how a website with other tools gets me clients

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Marketing is dead

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'Content Marketing' means selling without 'selling' because its educational and fun

It's not really marketing because it's not persuasive. It means consistently inspiring (through education and entertainment) a small target audience with free, helpful, unbiased information, to make them smarter, so they contact you

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