You're a stranger so;
Never try to sell anything. Don't start a conversation. Just ask to email.
Your authentic voice is key
They cannot buy from you if they don't know you
Forget about the last 3 steps because you cannot control them. Concentrate on what you can control; awareness and understanding
Persuasion, trickery and manipulation may get you short term sales, but it comes with 'buyers remorse' - meaning no repeat or referral sales AND you have to constantly find new customers - that's a lot of hard work
the 4-step T-E-R-M methodology
Telephone - Email - Repeat - Meet
Here's a 5 step Customer Journey
Awareness > Understanding > Interest > Desire > Purchase
7 - 10 lines long.
Linked to website / videos / blog
Explains who, what, where, when, why and how
Aim to be understood not 'correct'. You only get one shot. Don't blow it by trying to convince, persuade or trick. Don't pretend you're their best friend.
Most people purchase after 6-12 touches. So follow-up is crucial. You will not be annoying as long as you are helping. Give them information that helps them or their customers solve problems using education, and entertainment
They'll buy when they're ready
Give them a great reason to meet
5 minute presentation
Create a seminar
Create a Social Event