How to write online

Updated: 5 days ago


People don't read online. They scan (hunt) for information. So if they experience a problem they leave. Here's how to avoid problems


Problem - Wishy-Washy Writing. Solution - Example. A Guarantee “We guarantee to respond in 2 hours (Email) and immediately (Calls) or it’s 20% off your monthly Bill.” Now THAT’S a Guarantee.

Problem - Articles not being read. Solution - Use a number in the title. E.g. “7 ways to warm-up before a Surf.” Then the reader can scroll past the warm-ups they already know.

Problem - Corporate Speak. E.g. “Leveraging multiple vehicles of communication.” Really?! Solution - Make it Simple. “Trying different ways to contact people” sounds better.

Problem - Hype. E.g. “We are the Best / Premier / Award Winning / Exceptional.” Solution - Make your customer feel good, instead of making yourself feel good.

Problem - Too many long words. Solution - Assistance – Help. Frequently – Often. Constructed – Built. Demonstrate – Show.

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