top of page

Business writing for beginners. 16 tips.

Updated: 4 days ago

"But I'm not a writer!"

It doesn't matter, you're an expert at something, you just don't know it. So write an article about how you solve that problem.

Start writing. When you get writers block after 1 minute or 1 hour, stop. Start again tomorrow. Repeat. Write 3 pages then edit it many times, over a few days to make it clearer. It's now 1 page. Each day spend a few minutes making it better. When you get writers block, stop. Start again tomorrow.

Don't promote yourself or your business in the article. Your name and website at the end of the article takes care of this.

You could also phone a few writers. Hire the one that 'gets you', they'll edit it. Make sure they don't use formal language to impress you or to justify their fee. It must be easy to read, clear and impressive.

How to get read. 16 tips

People don't read online. They scan (hunt) for information. So be easy-to-read.

  1. Explain the downside of what you sell AND how to avoid it. Instead of telling people how good you are, like all your competitors. Help customers by explaining typical problems they may encounter when they use your service. Then explain why they won't experience those problems because of your, unique built-in solutions or training or support or ... Example. Article Title - The 3 pros and cons of CRM software and how we help you avoid the cons.

  2. Format is more important than content (yes I said it) when reading online because a great article that's hard to read, won’t get read as much as an average article that’s easy to read…

  3. Numbers in the title. 7 ways to Surf better, beats - How to surf better. .” Then the reader can scroll past the information they know.

  4. Use Plain English not Corporate Speak. “Trying different ways to contact people” beats “Leveraging multiple vehicles of communication.”

  5. Use simple words. Assistance – Help. Frequently – Often. Constructed – Built. Demonstrate – Show.

  6. Delete Hype. E.g. “We are the Best / Premier / Award Winning / Exceptional.” Make your customer feel good, instead of making yourself feel good.

  7. Be useful. Don’t get caught up in appealing to emotions and impressing people. Make it useful, because if you’re too Salsey or Fluffy, they’ll leave.

  8. Have an opinion - fluffs enemy

  9. Irresistible offers. E.g. Use guarantees. “We guarantee to respond to emails in 2 hours and always answer your calls, or it’s 20% off your monthly bill.” Now THAT’S a Guarantee.

  10. Make it short.

  11. Can't make it short? - Chunk it, see 12-16.

  12. Lots of White Space (paragraphs).

  13. Headings and Subheadings.

  14. Bolding.

  15. o Bullet points.

  16. o Sub-bullet points.

14 views0 comments

Recent Posts

See All


bottom of page