• James Haldane

Why Gatekeepers are a Myth

Updated: Sep 7

A 'gatekeeper' is a term that salespeople use for someone that won't let them talk to the buyer

Gatekeepers receive instruction from 'higher ups'. They are not a problem to be DEALT with, they ARE the Business. So trying to GET PAST them is illogical. Working with them is logical


Using tricks won't work. Courtesy, brevity, helping and persistence might

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