- James Haldane
Why Gatekeepers are a Myth
Updated: Sep 7, 2020
A 'gatekeeper' is a term that salespeople use for someone that won't let them talk to the buyer
Gatekeepers receive instruction from 'higher ups'. They are not a problem to be DEALT with, they ARE the Business. So trying to GET PAST them is illogical. Working with them is logical
Using tricks won't work. Courtesy, brevity, helping and persistence might
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