Urgency? Storm coming?

Updated: Jul 20

Don't trick people with 'urgency'.

It's like that Poster Shop that has been closing down ... for 2 years

or

"Tickets selling fast" - they may be, but it still places a seed of doubt in the customers mind to watch out for other tricks. If they are selling fast - do a Midday and 5pm update every day - "357 tickets of 400 sold as of midday today 29/06/202." Wow, that live music venue really has it sorted out.


It's these (perceived) tricks, that seem 'innocent' that erode trust.


Trust hard to rebuild

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