Urgency? Storm coming?

Updated: Aug 14

Don't trick people with 'urgency'.

It's like that Poster Shop that has been closing down ... for 2 years


"Tickets selling fast" - they may be selling fast, but it still places a seed of doubt in the customers mind to watch out for other tricks. If tickets are selling fast - do a Midday and 5pm update every day - Example - "357 tickets of 400 sold as of midday today 29/06/2021." Now your customers will be thinking "Wow, that live music venue really has it sorted out."

To a Marketing Professional "Tickets selling fast" is normal language. But it may not be normal to the customer. These (perceived) 'tricks', that seem innocent, can erode trust.

Trust is hard to rebuild

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