Updated: Jul 20
Don't trick people with 'urgency'.
It's like that Poster Shop that has been closing down ... for 2 years
"Tickets selling fast" - they may be, but it still places a seed of doubt in the customers mind to watch out for other tricks. If they are selling fast - do a Midday and 5pm update every day - "357 tickets of 400 sold as of midday today 29/06/202." Wow, that live music venue really has it sorted out.
It's these (perceived) tricks, that seem 'innocent' that erode trust.
Trust hard to rebuild