Phone Scripts allow you quickly and accurately, explain anything like an expert.
And customers like talking with experts. If the customer sees you as an expert they will allow you to ask them questions. Questioning to uncover problems is key
You won't sound like a robot if you make the words your own
There are many ways to-
Promote
Ask the customer a question
Answer a customers question
A Phone Script is the best way to do all of these.
Which one of these statements from a designer sounds better
Unscripted - "yeah we can get together and talk about what you want, sketch it up and make something"
or
Scripted - "We build with you, from concept to creation"
So why aren’t Scripts used more often?
Because Scripts require preparation and lazy people like to 'wing-it'
Because scripts have been given a bad name by dodgy telemarketers
Scripts allow you to listen more rather than thinking about what to say next
Scripts can be stuck on your walls, so you can quickly answer questions
Brainstorming is a great way to create scripts
Scripts should be constantly updated
