Updated: Jul 27
If a prospect contacts you, calling them back is called a 'warm call', so it’s OK to leave multiple Voice Mail Messages when you call back; as long as your messages are ‘valuable’ E.g. offering insights, case studies and industry news…A continuous callback plan is essential.
Most salespeople make the mistake of only calling back once.
You cannot be annoying if you are constantly helping the prospect
Your follow-up objective is to talk with them, at least once.
Until you talk, there is no relationship
Your TONE is very important. You must sound like someone they want to talk to. Talk like you just met them at a party. NOT like you have 10 callbacks to rush through, before lunch
Don't ask them to do anything, they know they can call you back, they know your contact details, they know about your Business - remember, they contacted you first
In this example the prospect never answers their phone. And that's OK because I've had plenty of people buy from me, that I've never spoken to. They purchased because I was persistently helpful
Here’s an example of a follow-up / callback timetable
A more detailed plan will depend on how / why they contacted you and who / where they are.
Timetable; Let’s start in January to make it easy.
week 1 - Monday, return phone call to explain how you can help, then email
week 1 - Wednesday, phone again
week 2 - do not phone
week 3 - phone
week 4 - do not phone
week 1 - phone an explain how you can help in a different way, then email
week 2 - do not phone
week 3 - phone an explain how you can help in a different way
do not phone
phone an explain how you can help in a different way, then email
then call/email in July and October
then call/email every year
If you think this is too pushy, you either;
shouldn't be in sales
or don't know how to really HELP others
or aren't good at having conversations
What to say on a Warm Call ...
When you reach them on a Warm Call (you are returning the call)
it's vital to be warm and professional
The customer picks up the phone – Hello?
Hello, James calling from ABC Software. You are a stranger to this customer, announcing your name and company helps place the customer at ease. If you don't announce yourself the customer will feel nervous about who is calling. This is unacceptable. They may not remember what you said but they will remember how you made them FEEL Is that David? Yes.
Hi David, I’m calling about the inquiry you made on our website a couple of minutes ago. You have just answered all the What, Who, Where, When and Why questions that are buzzing around in his mind, and placed him at ease. Do not assume they know why you are calling.
Is this a good time to talk? You are asking permission for their time, a respectful request that places the customer at ease.
No. No problem David. Places the customer at ease. What are some good times to call back? Do not ask for a specific time, nobody likes to be locked-in. Calling back is a positive, relationship building technique, as trust is built over time. Commit to call-back in a positive and friendly manner. Respectful conversations build trust.
Weekday mornings between 7 and 9. Great David (be positive and upbeat). I’ll call you back soon. Have a good day.
Never hang up first. Wait until they hang up