7 reasons to cold-call

Updated: Dec 28, 2021



  1. If they’re not aware of you, they cannot buy from you. Simple truths are sometimes the most beautiful. If someone has not heard of you there is a 0% chance they can buy from you, not 3 or 2 or 1% ... 0%! If you tell someone about your business, then there's a chance they can buy. It's that simple. And the more you help / remind them, the more chance they'll buy. Cold-call then email.

  2. The truth is, there are a lot of businesses that don't REALLY care if you buy from them or not. If you push through the fear and cold-call, they know you're serious.

  3. It attracts new customers. And you constantly need new customers to replace customers that leave, because of… a) new procurement practices b) digital disruption c) offshoring d) new government regulations

  4. You’ll stand out, because your competitors won’t do it.

  5. Once you’ve conquered cold-calling, all phone conversations are easier.

  6. If you don’t cold-call and the customer calls you, it’s because they’re in research phase (meaning, you’re 1 of many on their list). If you cold-call now, they may not need a list.


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