James HaldaneCold-calling myths busted
Updated: Jan 6
I don't have the mindset - When you were 5 years old you'd talk to anyone. You don't need to learn a 'mindset', it's in you. Just remove the years of 'learned fear'.
I will get rejected - No, they are just 'protecting' themselves.
It's too much talking - Most times you won't get through. And when you do, it will mostly be very short exchanges
It annoys people - Not if you are relaxed, helpful and it's easy for them to 'opt out'.
They're not interested - So what, I'm not interested in groceries, but I buy them.
Most won't buy - So what, do you buy pizza every time you see an ad?
B2C businesses can't call B2B - Yes they can, here's 3 examples.
1) A Cafe calls local businesses to provide catering.
2) A fashion store invites local businesses to Fashion Shows.
3) A Surf Shop calls HR departments to sell Surf Lessons as Team Building Days.