Cold-calling myths busted

Updated: Jan 6

  1. I don't have the mindset - When you were 5 years old you'd talk to anyone. You don't need to learn a 'mindset', it's in you. Just remove the years of 'learned fear'.

  2. I will get rejected - No, they are just 'protecting' themselves.

  3. It's too much talking - Most times you won't get through. And when you do, it will mostly be very short exchanges

  4. It annoys people - Not if you are relaxed, helpful and it's easy for them to 'opt out'.

  5. They're not interested - So what, I'm not interested in groceries, but I buy them.

  6. Most won't buy - So what, do you buy pizza every time you see an ad?

  7. B2C businesses can't call B2B - Yes they can, here's 3 examples.

  • 1) A Cafe calls local businesses to provide catering.

  • 2) A fashion store invites local businesses to Fashion Shows.

  • 3) A Surf Shop calls HR departments to sell Surf Lessons as Team Building Days.

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