Here's 2 clients I advised against starting a Business, in the immediate future. Because I felt they were may not be ready and because I saw immediate worthwhile employment opportunities that would better suit their needs

(1). Kim

Problem – Kim had no ‘hard’ skills.

Solution - Use your Hobby to find a new job.

Kim was semi-retired and looking for a small business to be her own boss. We discussed a few options but none stuck.

She was not ‘opening up’ to me. I persevered and eventually found out Origami was her hobby (folding paper to make miniature animals).

Result - I easily found her a job wrapping boutique chocolates, she was very happy, the pay was good and her Employer was happy, as very few people could work with her speed and precision. Turns out she was looking for Camaraderie, not a Business

(2). David

Problem – No promotions available. You've hit a ceiling

Solution – Promote yourself ‘sideways’ using your ‘transferable skills' (in this case 'personality' is the transferable soft skill)

David was a ambitious welder, going nowhere in his job. But he had the 'Gift of the Gab' (he talked a lot and built rapport easily), so he was a perfect candidate for being a Salesperson in the industry. But he was suspicious of Salespeople … until … we had an in-depth talk about what ‘selling’ really means (I explained that ‘Selling’ is simply providing new opportunities for people), that selling is a fun job and he would be more trusted with a trade background.
Result - He is now the State Sales Manager in the same company


Get a New Job in 4 Steps

Step 1.

Your Advertisement is Your Resume

The easiest way to create a great resume is to ‘free flow’ write a 5-10 page resume, then edit it down to 1 or 2 pages. Or make it easy on yourself, pay a writer to edit it down and spruce it up

Problems trying to find precise words to express your skills? -  Go to and read through your job ads. You'll find your keywords and phrases


Be very specific when Bullet Pointing your Skills.

  • “Created and maintained Excel Spreadsheets, for 12 months” Not good enoughThis could mean once or twice a week for 12 months.

  • “Created and maintained Excel Spreadsheets, 4 hours every day, for 12 months. Color coded examples (hard and soft copy) available upon request. Reference available from ...” Now you're cooking

Keep it with you

In your bag, pocket or email it to yourself

When you are waiting in line, waiting for the bus ... whip it out and read it. Spontaneous editing is better than planned editing and saves you time

Your Interests. 

Some ‘professional’ people will tell you a resume is a business document that should not include interests. Wrong! You are not a robot!

Interests can be a great ice-breaker in job interviews.

If you were an employer and you had a stack of resumes that were all acceptable and some of those resumes had similar interests to your interests, would that influence you to invite them for an interview???


Furthermore, research reveals that ‘cultural fit’ (i.e. your interests and personality) is a better indicator of success in a job, than actual experience in that job. Therefore, the smart employers will take your interests into account because they want you to ‘fit in’ with their team.

Your Interests should be:

(1) ‘Interesting’, i.e. make the Interviewer want to meet you. “Walking my dog” is not interesting. “Entering my two Pugs, in dog shows” is interesting

(2) Related to their business? e.g. you support volunteer for a charity that is associated with their company. (Target these Businesses)


'Branding’ is a powerful influencing / marketing device used by corporations to create positive memorable impressions. Example - the red and white Coca Cola logo. Your interests are a part of your personal brand. Take some time to write detailed 


When applying direct to employers, list 2 references, with phone numbers. This gives the employer the opportunity to pick up the phone and call your references. Listing your references also implies you have nothing to hide.


Do not include your references when applying through Recruitment Agents. Recruiters often phone your references to find work (job vacancies) for themselves. Use "References available upon request"



Get a New Job in 4 Steps

Step 2.

Meet with close friends.

Casually asking friends if they know of any work, is a waste of time because most people don't care, are forgetful or scared. So let's get serious ...

Meet with your close friend. Go through their phone contacts for their close friends. Make a list of these people, that work at places you could work at. Your close friend calls them all, in the next week, and asks if he can have the name of their HIRING MANAGER for a mate. That's it


Email other friends your Resume.

Then phone them and say you just emailed a Resume to them and if they could keep an 'eye out'

Step 3

Cold - calling

Employers hate hiring staff through Job Advertisements, It's expensive and very time consuming reading 100’s of Resumes, talking to lots of applicants, interviewing people and stressing about who to hire. Your biggest barrier to success is thinking you are bothering them. If they are smart, they will appreciate you contacting them 'out of the blue'


Do not call before 10am. Do not call Mondays. 

Do not leave your number. Just say you will call you again soon because they won't call you


Stop Job Searching. Start Researching.

When you cal, never say you are looking for a job, it freaks people out





You'll decide the focus and pace​ of the training

because your STYLE of selling is the key to your success

Image by Quino Al


20 minutes. Telephone

for 5 minutes about Seinfeld, Surfing, Movies or Music (to know the real you). Then Challenges and Solutions


Image by Anika Huizinga

One Session

In-Person is best / or phone

You'll see 'talking to strangers' from a positive, fresh perspective


Upward Curve


In-Person then phone

4 sessions. No 3/6/12 month lock-ins.

No contracts or worksheets

Confidence in 1-3 months