James HaldaneJul 31, 20202 minYour Personal BrandWhat’s your Story? Your Personal Brand could be hidden in your childhood. It could be the gateway to your Business Brand. It's probably...
James HaldaneJul 31, 20202 minBranding or BlandingYour Branding doesn't start with your customers. It starts with taking a Deep Dive into YOU. Branding has 3 elements 1.Character ‘Who’ is...
James HaldaneJul 31, 20201 minRisk Reduction – 8 examplesRisk, makes customers scared. When their risk decreases – Sales increase 1. Standardisation E.g. McDonalds Restaurants Sunday, Monday,...
James HaldaneJul 31, 20202 min11 Strategy/Tactic ExamplesSome tactics (ways of selling) can become so important that they become strategies (an important driving force of the business). 1....