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What is socially sustainable marketing?

Sustainability has 3 dimensions ...

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  1. Environmental sustainability - No, not applicable here as The 4 Step Method a service not a product.

  2. Economic sustainability- Yes. Using The 4 Step Method trust is proactively maintained and leveraged for sales growth. Resulting in a sustainable business that survives and thrives into the future.

  3. Social sustainability- Yes. Using The 4 Step method the buyer and seller act in good faith, (not manipulating each other). Therefor decreasing stress and increasing individual and societal wellbeing

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Social sustainability is the least understood and least popular aspect of these 3. What good is a society that is environmentally sustainable whose people are mostly suffering from mental illness?

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